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How to Fight New Organizing Techniques, Including Neutrality Agreements, Voluntary Recognition, and "Top Down" Corporate Campaigns
n Learn how EFCA ties into "ballot-free elections," one-sided neutrality agreements, "paperless" organizing and digital union cards, and the creative use of the Internet including websites and blogs to reach your employees.
n How and why to educate your employees about the new and potentially greater significance of signing a union card.
How to Develop a Comprehensive Union Avoidance Plan That Starts Working Long Before Organizing Starts
n Cataloging your assets: the information and people who can help you render a corporate campaign ineffective.
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n How to build a grass roots base of support in your community; preparing your key communicators (they may not be who you
think); defining your target audience and understanding the
variety of approaches required to reach it.
n Understanding media (new and old) and how to use them to disseminate the key compelling messages that will break through
to your employees.
n Do's and Dont's of managing press and PR in an organizing
drive; a 20-point action list for maintaining a union-free workplace. |
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