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Vaccinating Your Brand: How to Best Protect Your Organization and Reputation from Social Media Attacks

By Richard J. Cino and Margaret J. Strange
  • May 11, 2017

Perception by customers, business partners, vendors and the public at large is vital to any organization’s success. Studies have shown that businesses with a clear mission, record of compliance, and diversity, generally perform better. Yet, the task of defining and defending an organization’s brand has become increasingly difficult with a new frontier of threats evolving from social media, as attacks or adverse postings from customers, employees or the public are potential brand destroyers. As social media continues to evolve and expand, organizations must find new ways to protect their reputations. In this new world of social media, there is no single solution for every threat. Nevertheless, organizations can develop tools and strategies to appropriately respond to social media issues when they do occur. This white paper explains what can be done.

©2017 Jackson Lewis P.C. This material is provided for informational purposes only. It is not intended to constitute legal advice nor does it create a client-lawyer relationship between Jackson Lewis and any recipient. Recipients should consult with counsel before taking any actions based on the information contained within this material. This material may be considered attorney advertising in some jurisdictions. Prior results do not guarantee a similar outcome.

Reproduction of this material in whole or in part is prohibited without the express prior written consent of Jackson Lewis P.C., a law firm with more than 900 attorneys in major cities nationwide serving clients across a wide range of practices and industries. Having built its reputation on providing premier workplace law representation to management, the firm has grown to include leading practices in the areas of government relations, healthcare and sports law. For more information, visit www.jacksonlewis.com.

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