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Vaccinating Your Brand: How to Best Protect Your Organization and Reputation from Social Media Attacks

  • May 11, 2017

Perception by customers, business partners, vendors and the public at large is vital to any organization’s success. Studies have shown that businesses with a clear mission, record of compliance, and diversity, generally perform better. Yet, the task of defining and defending an organization’s brand has become increasingly difficult with a new frontier of threats evolving from social media, as attacks or adverse postings from customers, employees or the public are potential brand destroyers. As social media continues to evolve and expand, organizations must find new ways to protect their reputations. In this new world of social media, there is no single solution for every threat. Nevertheless, organizations can develop tools and strategies to appropriately respond to social media issues when they do occur. This white paper explains what can be done.

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