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Name, Image and Likeness

While student athletes can now be paid for the commercial use of their name, image and likeness (NIL), much uncertainty still remains around the roles, rights and responsibilities of universities, offices of the general counsel, athletic departments and corporations seeking to enter in NIL agreements and student athletes.

Overview

Athletes, institutions and commercial entities are proceeding forward without clear guidance from the NCAA and federal legislators while remaining subject to varying state NIL laws, exposing practical compliance challenges and other potential legal vulnerabilities.   

Jackson Lewis attorneys are and have been at the forefront of the NIL issue as it has evolved and have a thorough understanding of the varying legal issues arising from NIL. We advise institutions and corporate sponsors in real time to the constant changes impacting the industry, mitigating risk and avoiding reputational damage.

Our attorneys work with clients on a multitude of issues.

  • Interpretation and guidance of rules and laws for student athletes
  • Drafting of NIL policies for academic institutions  
  • Ensuring policies protect universities and student athletes
  • Ensure compliance with state laws for corporate sponsors