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Jackson Lewis Names Bob Robertson Chief Marketing Officer

NEW YORK, NY (May 10, 2021) Nationwide employment law firm Jackson Lewis P.C. is pleased to announce Bob Robertson has joined the firm as Chief Marketing Officer, where he will be responsible for leading its marketing and business development services and initiatives. Bob brings broad experience to his new role at Jackson Lewis, having led the marketing, business development and communications functions at a diverse group of leading Am Law 100 law firms.

“We are delighted to welcome Bob to Jackson Lewis as our new Chief Marketing Officer,” said Firm Chair Kevin G. Lauri. “He has a deep understanding of business development at an industry level, which will be very valuable to our clients. We are confident his leadership will improve our bottom line and elevate our client service.” 

Bob has more than 20 years of experience helping law firms organize, focus, and optimize their business development and marketing efforts. He has successfully spearheaded initiatives aimed at generating new revenue, strengthening client development and retention, advancing innovative approaches to winning high stakes proposals and bids, and implementing sophisticated marketing and communications programs.

Before joining Jackson Lewis, Bob served as a legal industry consultant and in various senior leadership roles including as Chief Marketing Officer at Greenberg Traurig, Director of Strategic Business Development at Cadwalader, and Head of US Marketing and Business Development at Freshfields.

“I have always admired firms with a vision centered on a collaborative culture and client-first solutions, and that’s why I joined Jackson Lewis,” said Bob. “The firm’s expansive national presence and strong reputation was extremely attractive to me as I take this next step in my career. There’s a great deal of change and innovation currently taking place in the market for legal services, and I am excited to work at a firm that understands and embraces the opportunities in this rapidly changing environment.”

Bob earned his B.A. from the University of Chicago, is a past-president of the Metropolitan New York Chapter of the Legal Marketing Association and is a frequent speaker on topics related to law firm marketing and business development. 

About Jackson Lewis 
Focused on labor and employment law since 1958, Jackson Lewis P.C.’s 950+ attorneys located in major cities nationwide consistently identify and respond to new ways workplace law intersects business. We help employers develop proactive strategies, strong policies and business-oriented solutions to cultivate high-functioning workforces that are engaged, stable and diverse, and share our clients' goals to emphasize inclusivity and respect for the contribution of every employee. 
 
Additional information about the firm can be found at jacksonlewis.com.

For more information, please contact:
Lara Hamm, Chief Communications Officer 
T: (267) 319-7803 / E: Lara.Hamm@jacksonlewis.com

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Kevin G. Lauri

Kevin G. Lauri